Marketing insights & guides
Practical articles on social media, SEO, websites, branding and ads, written by the About Digital team for growing businesses in Pakistan.
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SEO for Local Businesses in Lahore: A Starter Checklist
The ten things to fix first so customers near you find your business on Google Search and Maps.
Website or Social Page: Where Should Your Leads Land?
When a Facebook page is enough, when you need a website, and how to connect both to WhatsApp.
Building a Brand Identity on a Startup Budget
Name, logo, colours and voice: where to spend first and what can wait until you grow.
Google Ads vs Meta Ads: Which One Fits Your Business?
Search intent versus discovery: how to choose the right platform for your product and budget.
E-Commerce in Pakistan: Payments, Delivery and Building Trust
Cash on delivery, payment gateways, courier options and the trust signals that lift conversions.
How to Plan a Month of Social Media Content in One Afternoon
A simple content calendar framework that keeps your pages active without daily stress.
Writing Blog Posts That Rank and Get Read
How to pick topics, structure articles and write for people first while still pleasing search engines.
Short Videos That Sell: A Practical Guide to Reels and TikTok
Hooks, length, captions and calls to action that turn views into enquiries.
Why Your Website Is Slow and How It Costs You Customers
Simple checks for page speed, mobile layout and forms, and the fixes that matter most.
Reading Your Ad Reports: CPC, CPL and ROAS Explained
The numbers that matter in your Google and Meta reports, and what good looks like.
What Makes a Logo Work on Every Screen and Sign
From app icons to shop signs: designing a mark that stays clear at every size.
Product Photography Tips That Increase Online Sales
Lighting, backgrounds and angles that make your products look as good online as in hand.
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